Apprenticeship Overview
The Level 2 Beauty & Make‑Up Consultant Apprenticeship prepares apprentices to work confidently in fast‑paced retail environments such as department stores, beauty counters, pharmacies and specialist cosmetic retailers. Apprentices learn how to demonstrate, promote and recommend a wide range of beauty products including make‑up, skincare, nail care and perfumery, while delivering exceptional customer service and supporting brand sales targets.
This 12‑month programme combines paid employment with structured practical training delivered by Achievement Training’s specialist Beauty Retail team. Apprentices develop the product knowledge, sales techniques and professional behaviours needed to represent your brand and contribute positively to your commercial goals.
Occupational profile
A Beauty & Make‑Up Consultant typically works in a retail environment and uses their product knowledge to demonstrate, promote and recommend beauty products in line with brand guidelines, legal requirements and organisational protocols. They work independently and as part of a team, supported by a department or counter manager, to deliver exceptional customer service while achieving sales and profit targets.
Consultants are trained to demonstrate professionalism, strong work ethic, curiosity and commitment to continual professional development.
What a Beauty & Make‑Up Consultant Is Trained to Deliver
Apprentices learn how to provide exceptional customer service while confidently promoting and selling beauty products in line with brand guidelines and organisational protocols. They develop the skills to act as a professional brand ambassador, presenting the right retail image and etiquette at all times.
Throughout the apprenticeship, consultants build strong product knowledge, including:
- Eyelash and eyebrow products
- Facial skincare products
- Nail care products
- Perfumery recommendations
They are trained to identify customer requirements, select suitable products and tools, and apply a range of demonstration techniques to promote and sell beauty retail items. Consultants learn how to instruct customers on correct skincare routines and make‑up application, ensuring advice is accurate, safe and aligned with brand standards.
Professional behaviours are a key part of the programme. Apprentices learn to maintain confidentiality, uphold customer rights, and follow safe working practices in line with legal and organisational requirements. By the end of the apprenticeship, they are confident, knowledgeable retail professionals who can deliver high‑quality service in a fast‑paced beauty environment.
Why Employers Choose Achievement Training
Achievement Training works closely with retail employers to develop consultants who are:
- Confident brand ambassadors who meet beauty retail image and etiquette standards.
- Skilled in delivering personalised product demonstrations and recommendations.
- Able to support sales targets through informed advice, promotions and customer engagement.
- Trained to work safely, professionally and in line with legal and organisational requirements.
- Supported through regular assessor visits, progress reviews and structured off‑the‑job learning.
Programme Structure
Duration
12 months (excluding End‑Point Assessment period).
Delivery Model
Training is delivered primarily in the workplace, supported by:
- Regular assessor visits
- Professional discussions
- Practical observations
- At least 6 hours per week of off‑the‑job training
Apprentices complete the full Level 2 Beauty & Make‑Up Consultant standard before progressing to EPA.
To successfully complete the apprenticeship, individuals must hold GCSE English and Maths at grade 4 (C) or a Level 2 Functional Skills qualification in both subjects.
End‑Point Assessment (EPA)
The EPA includes two assessment methods:
- Multiple‑choice test
- Observation of practice
Each component is graded Fail, Pass or Distinction, ensuring apprentices meet national occupational standards.
Candidates should already be working within a related sector, as this experience will support their development throughout the programme. All applications are reviewed on an individual basis, so if you have any relevant experience, sector knowledge or prior training, please make sure you include this in your application. This will help us assess your suitability and ensure you are placed at the right level.
To successfully complete the apprenticeship, individuals must hold GCSE English and Maths at grade 4 (C) or a Level 2 Functional Skills qualification in both subjects.
These core skills are essential to meet employer and client expectations within the role, particularly for tasks involving face‑to‑face communication, telephone interactions, booking appointments, taking deposits and processing payments.
Maximum funding: £3,000
Please follow the link for more information on Apprenticeship Funding for Employers
Please feel free to call regarding any queries about funding on 01752 202264 or email admissions@achievementtraining.com
The enrolment forms below, need to be completed by both you as the employer and the apprentice. This will then allow us to gather the essential information needed to set up the apprenticeship.
Apprenticeship Enrolment Form (Employer) – Part 1
Apprenticeship Enrolment Form (Apprentice) – Part 2
What Happens After Enrolment?
Once both forms have been completed, the following will take place:
- A tutor will be in touch to create a training plan for the new role.
- An appointment will be arranged during the first few weeks of employment.
- During this appointment, the tutor will review the course content with you and explain the delivery model and answer any questions.
